I progressively evolve cross-platform ideas by creating and visualizing optimistic, tactical initiatives. I aim to create best user experiences with focus and understanding of users needs, context and mental models. I strongly believe together we can create products and systems that people love using!
Get some background information about my experience. Follow my commentary to understand my passion.
Imagine a product manager calls in a design team to create something new. Nowadays the team would say: ”Fantastic – let’s start with finding out what users really care of and need.“ The product manager will answer: „Great, how long will that take.“ ”Preparing the research takes one week. Second week observing and gathering all input. Destill findlings, another week. So about 3 weeks.“ This estimation mostly leads to a ”Sorry. We do not have the time or budget for this. I think you are right to understand the customer. But we are already behind schedule.“
Quite human nowdays, right? You buy something which means you own and control it. This common understanding leads us to a problem, when it comes to creating a design system. You question why?